Following a successful trade-fair appearance at Logimat 2023 in Stuttgart, AUER Packaging presented its products a few days later at another major trade fair held in Germany: Interpack opened its doors in Düsseldorf for the first time in six years. AUER Packaging was represented at the exhibition by one of the largest contiguous trade-fair booths in the company’s history. As if that were not enough – the approximately 400-square-metre booth used a concept and design that differed significantly from past trade fairs. As a result of the changes, numerous international visitors had a chance to get a close-up view of the company during a fast-cut camera flight through every area and department of the company. The spectacular video was shown on two huge screens that had been integrated into the back wall of the booth. The design of the AUER booth also underwent a makeover. It replaced the silver and wooden tones used in the past with a distinctive shade of white. A striking contrast was created by the refined colour of anthracite that covered the booth’s floor. The video, in which we incorporated several shots of the trade fair, provided visitors with an initial impression of the new booth concept.
AUER Packaging was more than satisfied with the number of visitors and the quality of contacts it made at the exhibition. The company also saw these results as a further reason to continue presenting its products at Germany’s leading trade fairs for packaging and logistics.
May 2023