AUER Packaging meets its increasing requirements for space with the opening of new markets in Europe and reacts with the expansion of its storage capacities. At the end of November 2009, the construction of a new warehouse with 7,500 storing positions for pallets was completed and commissioned in December 2009.
The amazing results of this expansion measure for AUER clients all over the world are more flexibility in production planning, higher capacities of goods and therefore shorter terms of order processing.
December 2009
Products
DHL Netherlands relies on AUER containers
DHL Netherlands, an establishment of the global logistic leader "Deutsche Post DHL" (= German Royal Mail), was so convinced of the features of the collapsible containers KLK 1210 with 4 cut-out handles with flaps that they passed a bulk order in November 2009: all packages sent by DHL Netherlands - and therefore a huge part of the packages in the Netherlands - are now sorted in these containers.
The advantages for DHL Netherlands are evident: Thanks to the cut-out handles with flaps, it is comfortable and easy to empty the boxes. The fact that they can be stacked very well saves space in the logistics centre while the reduction in volume once collapsed saves important capacities during transport which is worth real cash.
Thanks to the flexible production process, orders of this dimension can also be processed in a fast and professional way.
November 2009
Company
AUER Packaging now also present in the UK
Following the successful market entries in various European countries within the last few months, products by AUER Packaging are now also available in the UK. The company's philosophy 'directly from the manufacturer' will surely also prove itself in the UK market. As the UK is one of Germany's most important trading partners, the opening of the Birmingham office constitutes the consequent pursuit of AUER's recipe of success: transport and storage containers with unbeatable cost-effectiveness.
Contact details: AUER Packaging U.K. 4200 Waterside Centre Birmingham Business Park UK – Birmingham, B37 7YN
Opening of sales department for Belgium and the Netherlands
Up to now, the products of AUER Packaging have only been available in Belgium and the Netherlands by trading agents. Now the company finally has its own branches in these two countries. „The successful market entries within the last few months in various European countries, have clearly shown that our philosophy `directly from the manufacturer` - actually taken from the German market – can also be applied for other countries. Therefore we are convinced to have taken another step into the right direction with our direct presence in the Benelux Countries“, states managing director Robert Auer.
June 2009
Products
New order by Kapuziner
The „Kapuziner concept“ of the Kulmbach brewery perfectly catches the spirit of the quality and tradition-conscious target group. Therefore, it is no surprise that AUER Packaging has been commissioned to produce at least another 50 000 bottle crates – only 4 months after the initial production in February 2009. The idea behind Kapuziner is the following: The ancient brewing tradition of the beer city Kulmbach is being resurrected with a high-quality Weissbier authentically bottled in beer bottles with stopper swings. The close cooperation of the Kulmbach brewery with AUER Packaging and the Swiss designing partner Estragon resulted in an individual bottle crate that effectively stages the products and the brand personality of Kapuziner. Due to the high-quality in-mold-labelling technique, the customer is confronted with a shining, big glass of Weissbier in the drinks cash-and-carry – a sight that puts people in the mood of consumption only by looking at the crate. The combination of the popular Kapuziner 3-D stroke and the brand emblem – a pleasant-looking Capuchin monk with a glass of Weissbier – on the dark-green coloured crate catch the customers' attention. Managing director Robert Auer states: "Kapuziner is a very good example for proving that consequent implementation of an individual brand personality in the developing process of a bottle crate will be richly awarded with success“. As the design of the beer crate is implemented in accordance with the curved lines of the beer glass and the logo, the design also creates a uniqueness regarding its shape. That fact completely satisfies the uniqueness of the nostalgically-touched premium brand.
May 2009
Fairs
Market entry in Spain after successful fair
The great response at the HISPAC 2009 in Barcelona proved that the Spanish market offers a high potential for the products of AUER Packaging. This fair was also the premiere of AUER Packaging's IBC: it was the first time AUER presented the filled container to a very interested audience. The successful fair presence opened the doors for the Spanish market. Since May 2009, AUER Packaging has been regularly sending goods to the Iberian peninsula. Within a short time period, the country has become one of the most important pillars of AUER Packaging's European market.
May 2009
Company
Poland is the second Eastern European country in AUER's sales area
AUER had been receiving orders from Poland for some time. This pleasant development clearly shows that the „iron curtain“ is finally a part of the past in a united Europe. Reason enough for the Upper-Bavarian company to extend its sales activities to Poland. After the successful market entry in Hungary in 2008, Poland is already the second Eastern European country in AUER Packaging's sales area.
May 2009
Company
AUER Packaging now also present in Switzerland
We are ready: Since the beginning of 2009, AUER Packaging has been operating across the whole German-speaking market! With the opening of the branch in Neuendorf in the Solothurn canton, the company now also has a presence in Switzerland. Company founder, Robert Auer comments: ‘The most recent successes in numerous European countries, where we were quickly able to gain a foothold with our product range, prove us right: with the unbeatable value for money of AUER-containers, we are on the right track – this is the key which opens the door for us to access new markets’. With Swiss national Marcel Eberhard as General Manager of the new branch, an experienced professional in the field of warehousing and logistics requirements was added to the team, who is completely familiar with the characteristics and practices of the Swiss market. ‘Of course, from Neuendorf, we shall be serving all the Swiss cantons, including those in the French and Italian areas of Switzerland’, explains Marcel Eberhard.
With the opening of the Emballage Trade Fair in Paris, AUER Packaging will be starting its sales activities in France as well. AUER Packaging has opened offices right in the centre of Paris, and with immediate effect is delivering its high-quality containers. ‘We are certain that the “Made in Germany” quality of our products, and their unbeatable value for money will lead to success in France’, confidently stated Robert Auer, Managing Director of AUER Packaging. ‘France is the largest trading partner with the Federal Republic of Germany, therefore it was only a matter of time before we became active there!’, said Mr. Auer. The products from AUER Packaging will be on display from 17th to 21st November at the Emballage Trade Fair in Paris, in Hall 6, Stand 6 J 58.
Contact: AUER Packaging FRANCE 18 Rue Pasquier F-75008 Paris Tel. 0800 911 666 Fax 0800 911 664
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